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October 07 Google Test - Google Search Engine Listings While checking transport info in trusty Google last week, I
uncovered a new interface test by the search giant. There, at the top
of the Google search engine... ...results page (SERPs), were three squares with the letters S, M
and L. The "M" square was highlighted, so I decided to have a play. September 30 7 Things Google Website Optimizer Taught Us About Increasing Website Profitability Since 2001, my colleagues and I have generated tens of millions of
dollars for our clients. We did this mostly by making their websites
better at "converting" visitors into customers. It's not rocket science
(and I have a Ph.D. in rocket science, so I can say that with
authority.) In fact, much of our work revolves around using really-easy-to-use testing software, such as the free "Google Website Optimizer." Want to know how we do it? 7 Most Reliable, Easy-to-Implement Techniques For Converting Your Website's Visitors Into Customers 1. Start By Using The Right Tools First you'll need something that will allow you to run "multivariate tests." These allow you to test many individual changes on your website. You also want a tool that completes A/B tests. This is where you test just one change (often a big one) on your website. Google Website Optimizer does all of this. And it's free, so go sign up now. Other tools you'll need include: - CrazyEgg.com and clicktale.com, which show you how visitors behave on your website. - The Google Analytics tool, which records all the data collected from your visitors. By studying the data it collects, you can highlight the areas you need to improve. 2. Find Out Why Your Website Visitors Behave the Way They Do Now you've got the tools to see what your website visitors are doing, the second step is find out why they're doing it. The best way to do this is to straight-out ask them. Here are 3 ways you can complete this task: - Use a Live Chat service. These allow your visitors to "instant message" you, thereby giving you an insight into their concerns. - Send surveys to your customers using services like Surveymonkey.com - Add a feedback form on your website with a service like Kampyle.com 3. Know What to Test First The first thing to test is the stuff that is "broken" or missing from your website. Fixing these major problems will quickly give you a boost in your conversion rate. Once you've fixed the basics it's time to test things that will potentially give you the biggest boost in your business. For example, you should test the price of your products. You may find you can raise the price and still sell the same amount. This will give you an instant profit boost. 4. Turn Your Website Into Your Best Salesman Your website is like having a salesman who never sleeps. It makes sense to make it the best salesman possible. By far the most important aspect of any sales message is the opening line: the headline, which should: - Grab attention - Persuade readers to read on… - Make strong, precise, irresistible promises A great way to do this is to use Tip Number 2 to identify the key reasons your customers buy from you. Once your headline is right, you need to give enough detail to fully explain your product, but without waffling. Find out how much information you need by testing different versions! Read Full News Resources for My Web Design Source August 29 Search Engine Optimization(On Page)Before your webpage is listed in search engines, search engines will
send their spiders/crawlers to your website and get all data. The
spiders will look for certain data from your webpage. 1) TitleTitle is the most important part of your page. It's the attention grabber of your webpage so have it done up good and you will get traffic when your webpage is listed when users search in search engine. So how to optimize your webpage title? Put the keyword you are targeting in your title! Let's say I want to target the keyword, Search Engine Optimization. So I put my title as "Tips on Search Engine Optimization". So, my title is 60% optimized. How do I get the 60%? The formulae upholstery cleaning ct (keywords appearance / total words). And this will result in your Title Optimization. Of course, the best way is to put the whole keyword in. But if you feel it's alright, go ahead please. 2) URLThe URL also plays a part in SEO. Let's say if you are writing an article about SEO, and if your URL has "SEO" in it, it will give it some advantage against others. Let's say, I am going to target SEO again. If my URL has "SEO" in it, it will obviously have advantage against the other websites that do not have "SEO" in it. 3) DescriptionIn a webpage, there is a description tag that you can use it to describe about your webpage. It is like a summary for your webpage. And also, it's the first thing that search engine look into. When users search amp; upholstery cleaners engines, the search page that the search engine display, will have the URL, Title, and the description of the webpage. So it's definitely have weightage on SEO. 4) KeywordsKeywords tag is the place where you tell the search engine which keywords you are targeting. But due to the fact that some affiliates are misusing them, s upholstery cleaning search engine will ignore or skip this tag. But it never hurts to include them. Let's say I put the following as the keywords, "SEO, SEO Tips, SEO Techniques", I will have 33.33% optimization on each keyword. The more keywords, the lower percent you will get. Read Full News Resources for My Web Design Source August 22 Search Advertising ToolsIn order to get a leg up on the competition, successful Search
Engine Marketers need to be armed with the latest tools of the trade.
Join us as we explore a range of popular search engine advertising
tools along with some important features you should be aware of.
Whether you are looking for a free basic tool that will help you get
started or a more advanced paid offering, our panel of experts will
provide you with the insight and experience to zero in on the right
solution. First up is Yoav from Kenshoo. Keeping all the ingredients in place and correlation between them is the key factor. Must implement "quality management". What is quality management? Understanding page content, behavior, and how conversions take place. Under consumer behavior - takes 4-5 clicks on average for conversion to take place. Most of the systems in place today attribute the conversion to the last keyword used. You need to look at the whole path to the conversion. You need to be able to assign weights to first click, last click - weights needs to be allocated properly. Another aspect is super structuring. Doesn't matter how many engines using, need one campaign management center. Use your structure across all campaigns. Bid optimization - algorithmic and rule based. Believes in a combination of both. Major aspect is path to conversion. Lots of keywords can contribute to the conversion. Again, assigning weights to them is critical. Next up is Neeraj from SMG. What is a holistic approach? Search in the context of broader cross channel communications. Looking at TV, and other channels collectively is key. Talent - need search professionals with marketing mindsets that understand consumer behavior, ROAS, engagement and technology. Innovation - we think of search as web based. Expanding beyond that to mobile. Agnostic to a particular device. Understand the motivation for mobile search. Understand the motivation for Google to present text results or image results. Technology - generation efficiencies. Methodology and approach - life cycle of a search campaign. First piece is to understand consumers. Google Trends is a good tool for this. What other queries are consumers using? What are consumers thinking about your business? Mine search query data. Look at seasonality. Connect - how to take the insights and build messaging, how do you target people? What mode are people in? Resources for August 20 What's new with Google Analytics and Website Optimizer?Google continues to innovate around bringing power, flexibility, and accessibility to web analytics and web content testing. Join us for the latest news about Google's free web analytics and multivariate testing products: Google Analytics and Website Optimizer. Learn straightforward, data-driven techniques to enrich your website and increase your ROI. Come early to grab a seat. This is an event you won't want to miss! Speakers: Avinash starts by telling us bounce rate is a good indication of how much you potentially suck. Use it as a first step to find out what you should be potentially fixing. Many of the measures in Google Analytics will let you see bounce rate. You can see which referral sources are sending you traffic that bounces, which landing pages bounce most, etc. If you don’t do anything else when you go home, look at your bounce rate. You don’t control your home page, the search engine does. If you have 10,000 pages on your site, you have 10,000 home pages. Avinash goes over sources to traffic to his blog, how many keywords, etc. Most analytics today are data pukers. He shows a screen of very very very tiny type with the 9,500 keywords. It’s a data puke that tells you nothing. If you don’t rank high for your brand time, it reflects your incompetence. The brand names are generally the head. The long tail is a lot more generic keywords, and “virgin” keywords. I’m just starting to look for something, you’re the first site I see, convince me how wonderful you are. Search term example of best car insurance California. How do you get beyond data puking to actually get useful information? Two problems, two solutions. Head and Long Tail are two different two different problems, and have two different solutions. Head: Obsess efficiently. Keyword position report is good for this. Stop looking at visits, look at goals and conversions. There’s a button for who sent me unusual traffic. Keywords that have sent you 20% more and 20% less traffic over the last seven days are listed. You can look to see what the trends/changes are. These keywords won’t show up in top ten, but can still be helpful. This report can tell you things like what new keywords to bid on. These reports can show trends before you see them at the top of the results. Resources for
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